Entertainment Law , Sports Law
Accomplished Sports and Sports Event lawyer with 8 years’ achievement organizing and leading operational delivery of major sports events in Japan and a further 6 years managing global events. A subject matter expert in sports law, advises International Sports Federations, develops and executes strategic programs ensuring rights protection and media campaigns to continuously drive promotion, strengthen market position and increase business revenue and ensures event delivery standards are met. Also experienced at managing multiple stakeholder relationships from local organising committees, rights owners, sponsors to vendors.
With career-long success in sports business management, legal consultation, and event organization, is a skilled, commercially focused negotiator who ensures events deliver on revenue forecasts and on contractual obligations to sponsors, advertisers, stakeholders and the local organisation committees in compliance with city/host agreements.
Sports & Entertainment Law: Legal Advice & Consultation, Business & Commercial Planning, Stakeholder Management, Bid & Tender Reviews, Risk Management, Contract Negotiation & Activation, IP & Rights Protection, Licensing, Advertisers, Sponsors, TV, Digital, Merchandising, Conflict Resolution, Arbitration, Mediation, Sport Integrity & Governance.
Sports and Events Management: Event Branding & Promotion, Ambush & Guerrilla Marketing, Event & Venue Management, QA, Regulatory Compliance, Logistics, Contracting & Contract Governance, Vendor Management, Hospitality, Security, VIPs, Staff Leadership & Supervision, Ticketing, Contingency planning, Visa Requirements.
Awards and recognition
-The Best Lawyers in Japan 2020 Corporate and M&A Law, Sports Law
-The Best Lawyers in Japan 2019 Corporate and M&A Law, Sports Law
-The Best Lawyers in Japan 2018 Corporate and M&A Law
-The Best Lawyers in Japan 2017 Corporate and M&A Law
-Who’s Who Legal Japan 2015 Sports & Entertainment – Sport
-The Best Lawyers in Japan 2016 Corporate and M&A Law
-The Best Lawyers in Japan 2014-2015 Corporate and M&A Law
-Who’s Who Legal Japan 2014 Sports
-Who’s Who Legal 2014 Sports & Entertainment
-Who’s Who Legal 2013 Sports and Entertainment
-Best Lawyers 2013 “Best Lawyers” Corporate and M&A
Atsumi & Sakai is a multi-award-winning, independent Tokyo law firm, and has been referred to as one of Japan’s “Big five” law firms. It was the first Japanese law firm to create a foreign law joint venture, which enables it to admit foreign partners and so offer its clients the quality of service that the modern international business community demands. Expanding from its highly regarded finance practice, the firm now acts for a wide range of international and domestic companies, banks, financial institutions and other businesses, offering a comprehensive range of legal expertise.
In addition to lawyers admitted in Japan (including a Japanese lawyer also admitted in England and Wales and the Republic of the Marshall Islands), the firm includes foreign lawyers registered in Japan to advise on the laws of the US States of New York and California, the People’s Republic of China, Taiwan, India, the State of Queensland and New South Wales, Australia, US and Australian Federal laws, and the laws of the Federal Republic of Germany (in collaboration with Janssen Foreign Law Office). Lawyers at Atsumi & Sakai not only have significant experience in conducting business in Japanese and English, but also in German, Chinese, Korean, Hindi, Marathi, Russian and Vietnamese.