Ella Cheong is recognized as one of the best woman lawyers in Asia. She is a pioneer in Asia in IP practice and is respected worldwide with innumerable professional awards to date voted by many peers and clients. In 2018, Ella became the very first Asian woman to be inducted into the global prestigious IAM IP Hall of Fame, an award in recognition for her enormous contribution to the development of IP laws. Ella is renowned for her savviness and cross-Asia IP knowledge in all areas of IP, whether contentious or non-contentious matters. Given her profound experiences in representing multi-national corporations and advising on IP laws, Ella is quick in offering commercially viable and pragmatic solutions to her clients.
Apart from founding ELLALAN (formerly known as Ella Cheong Law Office), Ella Cheong also founded the agency Ella Cheong (Hong Kong & Beijing) which she sold in end October 2016, the entire proceeds of which were given to charitable concerns. Further, at the invitation of the Singapore Government, Ella also established the Singapore firm of Ella Cheong LLC and a supporting office of Ella Cheong IP Services Sdn Bhd in Malaysia.
Ella is featured annually in numerous IP publications, such as World Intellectually Property Review, IAM 1000, Managing IP, Who’s Who Legal (including Trademarks, Patents, Copyright and Franchise), Corporate USA Today, Asian Legal Business, Legal 100 Asia, Legal 500 Asia Pacific, Global Law Experts, etc. Ella was selected as the Most Influential Woman in Patent and Trademark Law – Hong Kong by Acquisition International Excellence Awards 2018.
Ella is a notary public of Hong Kong and she is also a Justice of the Peace appointed by the Government of Hong Kong SAR.
Admitted as Solicitor, Hong Kong, Singapore, England & Wales & Victoria (Australia)
Justice of Peace
Notary Public (Hong Kong & Singapore)
IAM and Globe Business Media Group – IP Hall of Fame inductee in 2018
Hong Kong Law Society – Chair of the Intellectual Property Committee, and now on its Roll of Honour
APAA (Asian Patent Attorneys Association) – Founding President of the Hong Kong Group, and was honoured with APAA Enduring Impact Award
INTA (International Trademark Association) – Past member of the Board of Directors, and presented with INTA President’s Award
AIPPI (Association Internationale pour la Protection de la Propriété Intellectuelle) – Former chair of the Group comprising Independent Members from around the world, representing them on the Council of Presidents and the Executive Committee, received its Award of Merit, and was elected Member of Honour of AIPPI
FICPI (Fédération Internationale des Conseils en Propriété Industrielle) – Council Member (being its first Asian), and is now a Member of Honour
We are a leading IP specialist firm in Hong Kong. We started off as a young intellectual property Hong Kong boutique in October 2016 and have now grown to be a vibrant full-service law firm with an award-leading practice in intellectual property. We have a strong capacity in handling full range of IP matters, including prosecution, contentious, enforcement, litigation, advisory and commercial matters for trademarks, patents, copyright, designs and other IPRs, and have developed strong focuses in the fashion and luxury, technology, entertainment and life science sectors.
We also have our own intellectual property agency in Beijing to best serve our clients’ IP needs in the Greater China Region and assist Mainland Chinese clients in handling their overseas IP work.
Goals and Values
We believe bigger is not necessarily better. We strive to position ourselves uniquely to enable us to offer our clients top-tier firm’s quality and partners’ attention without compromising practicality and flexibility and also at competitive rates.
We pride ourselves on engineering options to reach clients’ goals in complex cases and adding value to our clients’ business strategies. Practical, efficient and quality are our hallmarks.
We are committed to make our team stronger, happier and better and help our clients succeed.
A Thriving and Award-Winning Team
We and our lawyers have received over 100 professional awards recognizing us as leaders in IP, technology and entertainment practices in the Asia legal market.
Many of our lawyers and professionals have substantial international firm experience and are committed to offer tailor-made solutions in a cost-effective manner and to serve our client’s legal and business needs with international dimensions.
We have a very diverse group of people with different backgrounds who are not just from law but also science and other relevant disciplines, such as biochemistry, pharmacy, computer forensic, electrical engineering, mechanical engineering, finance, real estate, social science, translation and politics. Such a diverse background enables us to have a true and thorough understanding of the clients’ industries and business needs. It is what the clients want nowadays
Our professional team includes many multilingual speakers who have worked not only in Hong Kong, but also in Mainland China and overseas, giving them on-the-ground experience and familiarity with international laws, practices and regulations. In addition, our extensive network of alliances with leading IP specialists almost in all overseas jurisdictions enables us to provide our clients with the highest quality and consistency of legal representation and services throughout the world.
Our Track Record
• Named “Rising Law Firm of the Year in HK” by Asia Legal Business 2020
• Named “Trademark Firm of the Year in HK” by Asia IP 2019, 2020
• Ranked “Tier 1 Trademark/ Copyright Firm in HK” by Asia Legal Business 2019
• Consistently ranked as a leading firm for IP enforcement and litigation as well as transactional work in Hong Kong
• Well-known for our high ratio of lawyers and professionals with science background, with exceptionally rich experience in the internet, technology, pharmaceutical and biotech industries
• Advising more than 30 internationally renowned fashion brands on brand protection and anti-counterfeiting in Greater China
• Assisting a global technology giant to handle their trademark, domain name and copyright portfolio in more than 66 countries
• Representing more than 50 technology and IP heavy start-ups (including some unicorns) on different aspects, from incorporation to regulatory, from fund-raising to day-to-day business issues and from IP to IPO
• One of the most active law firms in the entertainment sector, covering music and film contracts, movie investment and collaboration, music and film licensing and distribution, celebrities’ rights and defamation, and disputes between artists and managers
• Tech savvy lawyers with hands-on experience in latest cybersecurity, fintech, cryptocurrency, blockchain and e-commerce issues