Safir is on the advisory board of International Facility Management Association, Fashion Design Council of India, Event and Entertainment Management Association, JHS Svendgaard Brands Limited, Brand Musiq Private Limited, Teamwork Arts Private Limited, My Rights LLP, Tarrakki, Fresh Brew, White Willow, Siddhartha Bansal and Royal Fables and additionally holds memberships with national and international organizations.
He has been a member of INTA’s Presidential Task Force on Brand Valuation, and also serves on its Commercialisation of Brands Committee and its first prestigious Research Advisory Council continuously for the second term. He has also been associated with Brands & Innovation Committee, Famous and Well-Known Marks Committee and Trademark Office Practice Committee.
Safir extensively contributes to prestigious national and international publications and is on the editorial panel of many leading journals and magazines focused on commercialization, licensing, franchising and other aspects of Intellectual Property. He also writes frequently for financial dailies and is featured on TV shows on trend forecasting. His book, Chrysalis, has been selected by the jury for launch at Jaipur Literature Festival 2022, a festival that is often touted to be the ‘Biggest Literary Show on Earth’. Chryalis is the first-ever compilation of brand stories elucidating the role IP played in the journey of some of the most illustrious brands in India.
Safir has been recognized as one of the most Innovative Practitioners across Asia-Pacific by Financial Times Innovative Lawyers Asia-Pacific 2020; enlisted in the Forbes India’s Legal Powerlist 2020 as one of the Top Individual Lawyers; awarded the extremely prestigious “IAF-Atmanirbhar Bharat Award 2020-21; awarded for exemplary performance in the field of Intellectual Property by International Advisory Experts; ranked among world’s top 300 strategists in IP by IAM; consistently ranked in prestigious legal guides such as Chambers Asia-Pacific guide, the Elite Practitioners’ guide by Asia Law Leading Lawyers; and awarded for Sterling Performance in Business and Law by Legal League Consulting to name a few.
Anand and Anand is a leading IP practice and the topmost Tier 1 law firm in Asia recognized nationally and internationally for its expertise and innovative solutions resulting in ground-breaking development in IP jurisprudence.
The firm is professionally managed by a partnership board comprising 28 partners and two directors. It currently employs 400 professionals, including over 100 qualified attorneys / engineers, paralegals and researchers.
Anand and Anand handles copyright, trade mark and patent protection, licensing, enforcement and commercialisation ventures for widest array of domestic and international big-ticket clients from leading luxury brands, pharmaceutical to technology majors, consumer goods manufacturers to policymakers and from art to entertainment, the firm represents world’s most famous brand owners, leading industries and eminent personalities who rely on its rich experience for protection of their intellectual property.
Firm’s litigation arm handles infringement, passing off and counterfeiting disputes, domain name enforcement, and trade mark dilution and has decades of experience in dispute resolution. Its Trademark arm, under the leadership of Safir Anand, has recently touched record oppositions while the Patent & Design team headed by Archana Shanker maintains patent grant rate of over 93 per cent.
A name to reckon with, Anand and Anand has heralded many trends since its inception which includes patent lawsuits that transformed pharmaceutical and bio-technology enforcement regime in India including Merck Vs. Glenmark; Roche Vs. Cipla; the Monsanto case; and a large number of other suits on behalf of Pfizer, BMS, AstraZeneca, etc.
Also in the list are India’s first anti-anti suit injunction (InterDitigal vs Xiaomi); India’s first software patent law suit conferring protection (Ferid Allani case); the development of a damages culture in large number of cases that recognised not only punitive, but compensatory, exemplary and aggravated damages (Philips Vs. AmazeStore); India’s first post-trial SEP judgment (Philips Vs. Bhagirathi); development of unique remedies such as the “Tree Planting Order” (Merck case); and order benefitting adolescent girls (Hermes case).
Key partners in the firm hold leadership positions in industry associations like FDCI, INTA, FICCI and ASSOCHAM.
The firm’s innovative and creative approach towards IP is reflected across the pioneering initiatives to develop unique IP concepts and products including an ‘IP Board Game’, India’s First IP themed Play ‘Brainchild’, IP Comic- Adventures of Mr. IP, Compilation of legendary IP Matters in the form of a coffee table book “IPONOMICS”, Digital Newspaper ‘IP Thinker’ and others.
The firm derives its strength from its vision which has evolved from ‘360 Degrees IP’ to expand into newer directions, some of which are appurtenant to IP while others are merely tethered to IP. The western India practice of the firm has recently entered a collaboration with a Mumbai-based firm to cater to emerging areas like Ed-Tech, Health Tech etc.
Anand and Anand is committed to pushing the envelope when it comes to change in substantive and procedural law. A host of cases over any given period of time have modified the law towards stronger IP protection at the firm’s instance and the law reports are rife with cases to support this claim. It is on account of these efforts that, despite being a specialist firm, Anand and Anand is ranked in the top 10 law firms in India along with all other general law firms in the RSG India Report for year 2019. It has also been recognized amongst the most innovative law firms in the FT Innovative Lawyers Asia-Pacific 2021 special report besides being on the table of “future-ready firms.
The firm has been consistently honoured by prestigious publications like Managing IP, IAM and Chambers.